By Jessica Salerno-Shumaker, OSCPA senior content manager
When Craig Miller, CPA, had the opportunity to be part of a national PBS segment educating viewers on cost segregation, he knew this was a chance he didn’t want to miss.
“Out of the blue, I got a call last spring from actor Dennis Quaid’s production company asking if our business would be interested in submitting our qualifications because our name was on a short list of national cost segregation consulting firms,” said Miller, president and managing partner of Duffy & Duffy Cost Segregation Services, LLC.
After talking with the producer, Miller wrote and pitched a script for the six-minute segment, a move he thinks might have secured their eventual selection.
He then coordinated with the production crew who flew into Cleveland to film himself, a professor from Cleveland State University’s Urban Studies Department, a real estate developer and a real estate attorney. In addition to sit-down interviews, the team also filmed at various locations such as the Cleveland Clinic, the Cleveland Convention Center and the Hilton.
“They were here for a day and a half,” Miller said. “I think they were impressed with the things we have going on in and around Cleveland.”
Miller said he’s comfortable on camera as he spent part of his career working for the mayor’s office as the service and safety director and was regularly interviewed by local news affiliates related to city services.
“I had experience being interviewed by aggressive reporters and camera people in the past,” he said. “But I hadn't taken part in something like this before now.”
The segment, “The Brilliant Economics of Cost Segregation in Commercial Real Estate" aired last fall and will air for the remainder of 2024.
The firm has already gotten some traction from the segment and expects more as it continues to air the rest of this year, Miller said. He was also recently selected to be on the 2024 Marquis Who's Who in America list, a recognition he thinks came about from the PBS segment.
Most of their client engagements come from CPA firms, Miller said, and he credits that to being a CPA himself.
“I’m glad to have the credential of being a licensed CPA,” he said. “Because the doors get opened much easier than a typical business development professional or salesperson that's trying to market any professional service.”