Save by purchasing the 2-Day bundle under the Bundle Subscriptions & Donations tab.

Come one, come all to OSCPA's Greatest Accounting Show! Join us under our virtual big top, where you'll gain jumbo-sized knowledge from our jackpot of excellent speakers!

Significant challenges always present opportunities to rethink the future. The Accounting Shows are your path to success! Join us for a virtual Accounting Show where you can select a track or mix it up across 40 sessions at the largest, most comprehensive learning opportunity of the year.

And you know what they say—the larger the group, the bigger the discount!

- 5-9 attendees = 10% off

- 10+ attendees = 20% off

Call Member Services at 614.764.2727 to register your group.

Save by purchasing the 2-Day bundle under the Bundle Subscriptions & Donations tab.

Come one, come all to OSCPA's Greatest Accounting Show! Join us under our virtual big top, where you'll gain jumbo-sized knowledge from our jackpot of excellent speakers!

Significant challenges always present opportunities to rethink the future. The Accounting Shows are your path to success! Join us for a virtual Accounting Show where you can select a track or mix it up across 40 sessions at the largest, most comprehensive learning opportunity of the year.

And you know what they say—the larger the group, the bigger the discount!

- 5-9 attendees = 10% off

- 10+ attendees = 20% off

Call Member Services at 614.764.2727 to register your group.

Do more than check the compliance box! Strengthen core financial accounting, audit and assurance, tax, and ethics competencies at CORECon 2025, where you'll engage in next-level learning with national, state and local thought leaders.

Get the latest updates on:

- Financial reporting and auditing

- State and local tax developments including a legislative update

- Professional standards and responsibilities (ethics)

- The economy and what's ahead in 2025

Don't forget—the larger the group, the bigger the discount!

- 5-9 attendees = 10% off

- 10+ attendees = 20% off

Call Member Services at 614.764.2727 to register your group.

CFOs, controllers and finance managers often play a key role in driving value within an organization. Explore best practices tailored to help enhance your impact.

Learning Objectives:

- analyze economic trends and their effect on business operations and strategy.

- Identify advancements in management accounting to drive Strategic decision-making and operational efficiency.

- use Information technology solutions to optimize Financial processes.

- Identify techniques to optimize working capital management and manage Financial risks.

- Determine ways to foster A culture of continuous improvement and operational excellence.

- apply sustainable business practices to support long-term value creation.

Who will benefit:

CFOs, controllers and finance managers

This is an AICPA hosted webcast. You will launch the course from your OSCPA learning center portal. AICPA will issue and maintain your credits. Please make sure to download your CPE certificate from AICPA webcast portal at the conclusion of the webcast.

In an era defined by rapid change and uncertainty, effective leadership requires more than just managing teams; it demands the courage to disrupt and innovate. This course is your blueprint for transforming potential chaos into a strategic advantage and is designed for leaders at all levels-whether you're a seasoned CEO, an ambitious small business owner, or an individual contributor aspiring to influence greater change. You'll gain the insights and tools needed to not only adapt to change but to lead it effectively and confidently.

This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

The major topics that will be covered in this course include:

• The urgency of leading change now & the steps in leading change
• The power of crafting a vision that encourages buy-in
• The art and science of building strong partnerships
• Accelerating change through relationship networks
• Communication strategies for change
• Establishing a feedback culture for successful change
• Managing self in times of change
• Case studies and real-world scenarios

Who will benefit:

CFOs, CPAs, solo practitioners, staff, policy makers, executives, legal representatives, and others interested in leading change better.

This webcast is hosted on CPA Crossing platform. Attendees will receive instructions on how to attend the webcast via e-mail.

Unlock the power of artificial intelligence to transform your firm's marketing strategy. This course will explore how AI can revolutionize your marketing efforts, helping you to reach your target audience more effectively and boost your firm's growth. In this session, Gaynor Meilke will guide you through the steps to implement an AI-enabled marketing strategy tailored to your firm's needs.

Key Takeaways:

Understand the fundamental principles of AI and its applications in marketing.

Learn how to leverage AI tools and technologies to enhance your marketing campaigns.

Discover practical strategies for integrating AI into your firm's marketing workflow.

Gain insights into measuring the effectiveness of your AI-driven marketing efforts.

Explore real-life case studies and success stories of firms that have successfully implemented AI in their marketing strategies.

By the end of this course, you will be equipped with the knowledge and tools to harness the power of AI, streamline your marketing processes, and achieve remarkable results for your firm. Don't miss this opportunity to stay ahead of the competition and lead your firm to new heights with AI-enabled marketing

This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

The major topics that will be covered in this course include:

• Module 1: Introduction to AI in Marketing
  •    The Basics of AI – Concepts and Terminology
    
• Module 2: Leveraging AI Tools and Technologies

  •    Overview of AI Tools for Marketing

• Module 3: Practical Strategies for AI Integration

  •    Integrating AI into Your Marketing Workflow

• Module 4: Measuring AI-Driven Marketing Effectiveness

  •    Key Metrics for Assessing AI-Driven Campaigns

• Module 5: Real-Life Case Studies and Success Stories

  •    Case Studies of Firms Successfully Using AI in Marketing

• Module 6: Developing Your AI-Enabled Marketing Strategy

Who will benefit:

Marketing Leads for Accounting Firms and Accounting Firm Mangement/Owners

This webcast is hosted on CPA Crossing platform. Attendees will receive instructions on how to attend the webcast via e-mail.

Identify and eliminate risk

Understand how risk affects all areas of business—from hiring and onboarding to customer fulfillment and customer support, and everything in between. Gain the knowledge to make informed decisions about risk assessment. Understand the importance of fully integrating risk assessment techniques into other elements of enterprise risk management.

Tools and techniques

With the assistance of 17 tools and techniques, learn how to assess and manage risks in your organization. Compare SWOT analysis and PESTLE analysis in analyzing risks. Understand how enterprise risk management (ERM) can help protect and enhance stakeholder value. Learn how ERM can be used by businesses of all sizes.

Learning Objectives:

- distinguish between the ISO, COSO, and generic risk management models

- Recall the Benefits of Enterprise risk management

- Recognize the challenges implementing Enterprise risk management.

- Identify tools and techniques to Identify and eliminate risk throughout the organization.

- Determine how processes and procedures can be enhanced by Using A value stream perspective for Enterprise risk management.

Who will benefit:

- Practitioners of any level who play A risk management role in entities of any size

This is an AICPA hosted webcast. You will launch the course from your OSCPA learning center portal. AICPA will issue and maintain your credits. Please make sure to download your CPE certificate from AICPA webcast portal at the conclusion of the webcast.

Have you ever met an accountant who exhibits solid technical prowess but possesses lackluster communication skills? It is not unusual to meet a savvy accountant who is a technical expert but could enhance the delivery of written and spoken words. This course is designed to help CPAs improve their written and verbal communication skills. Participants will learn how to tailor communication to their audience, with particular emphasis on techniques for crafting a message that effectively conveys technical information in an engaging manner. The course's author will share personal success tips gleaned from more than two decades of experience communicating myriad topics to a variety of audiences.

This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

The major topics covered in this course include:

• Pervasive best practices for effective communication
• Specific strategies for written materials
• Unique considerations for verbal presentations
• The importance of recursive revision
• Tips for success
• Pitfalls to avoid

Who will benefit:

CPAs in public practice, members in industry, and other professionals who want to enhance their communication skills.

This webcast is hosted on CPA Crossing platform. Attendees will receive instructions on how to attend the webcast via e-mail.

This course will provide an overview of 6 key areas of automation that accounting firms can leverage to effectively increase their lead generation and client retention efforts while reducing the burden on their time and budget.

These areas include:

1. Social media

2. Content development.

3. Email marketing.

4. Text (SMS) marketing.

5. Chatbots and other interactive AI tools.

6. Drip marketing campaigns.

Attendees will receive a practical guide to the technologies and tactics needed to improve marketing efforts with efficiency and ease!

This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

The major topics that will be covered in this course include:

• Content - From generating content ideas to SEO research and creating content through its distribution we will look at tools to accomplish these goals efficiently and effectively.
• Lead Generation - Tools to determine the best offers and get them in front of the appropriate audiences.
• Lead Nurturing - Once you have a prospective client "raise their hand" virtually or physically, it is critical to design and implement campaigns and other tactics to keep them engaged and move them closer to being a client. We will cover this i-depth during the course.
• Sales - After you have a prospect ready to get to the next phase of the purchase journey, it is imperative to answer objections, explain the process of working with your firm and then close the sale. These tools will allow you to do this without an entire sales team!
• Onboarding - Once the prospect becomes a client leverage automation to make onboarding seamless, systematic and simple for your team.
• Referrals and Reviews - Instead of chasing clients for reviews or case studies, consider baking the ask right into your current or automated processes. This course will show you how!
  

Who will benefit:

Firm leaders and marketing specialists working in accounting firms.

This webcast is hosted on CPA Crossing platform. Attendees will receive instructions on how to attend the webcast via e-mail.

Discover the communication edge that will take your CPA career to the next level. This comprehensive course empowers CPAs with the tools to enhance clarity, build trust, and drive decisions. Learn to transform complex jargon into actionable insights and develop powerful persuasion techniques that resonate with clients and stakeholders. Join me to sharpen your communication skills and elevate your professional impact.

This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

The major topics that will be covered in this course include:

• Techniques for simplifying complex financial information for clients and stakeholders
• Persuasive communication principles aligned with CPA roles
• Building and maintaining trust and credibility with diverse stakeholders
• Case studies and Interviews with Finance, Accounting and CPA professionals
• Developing empathy and emotional intelligence in communications
• Best practices for active listening to strengthen client relationships
• Application of Influencer principles for impactful change in communication

Who will benefit:

All who desire to "level up" and dominate their communication and influence skills.

This webcast is hosted on CPA Crossing platform. Attendees will receive instructions on how to attend the webcast via e-mail.