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LinkedIn Profile Secrets for CPAs

ID: 61997
Friday September 20, 2024 2:30PM - 4:30PM
Topics: Business Management + Strategy
NON-MEMBERS$111.25
MEMBERS$89.00
YOUR PRICE$111.25

Today's CPAs can expect their prospects, clients, referral partners, and candidates to research them on LinkedIn. The good news is that you can leverage LinkedIn to craft a digital presence that demonstrates your expertise, showcases your personal brand, and aligns with your values. Learn how to create a LinkedIn profile that is not just a resume but a valuable marketing tool for your CPA business. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

The major topics covered in this class include:

  • Effective branding and LinkedIn profile positioning for CPAs
  • Best practices and tips for each profile feature
  • Optimizing language and words to attract clients:
    Your headline, essay, descriptions, and keywords
  • Sizzle elements:
    Your headshot, background banner, videos, and media
  • Essential LinkedIn settings and privacy for CPAs

Who will benefit:

CPA who wants to build a better LinkedIn profile

This webcast is hosted on CPA Crossing platform. Attendees will receive instructions on how to attend the webcast via e-mail.