Making a Business Case

Welcome to the “Making a Business Case” video course intended to help employees gain buy-in for their innovative business ideas. This course, which comprises 12 video lessons, explains how to identify opportunities and evaluate them to decide whether they’re worth pursuing. As part of this, viewers will examine the different types of risk and learn how to conduct cost-benefit and SWOT analyses. In addition, learners will receive insight on how to craft a compelling proposal and deliver a winning business case pitch. Finally, viewers will learn how to break down organizational resistance to their idea and implement it as smoothly and successfully as possible. To access your activity IDs, a "View CECertificate" button will display on the profile upon completion of thecourse. This program is valid for 1.5 PDC for Society for Human ResourceManagement (SHRM), 1.5 hour(s) of recertification credit through the HRCertification Institute (HRCI) and 1.5 PDU for the Project Management Institute(PMI).