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The Social Media Blueprint for Accounting Firms

ID: 61022
Tuesday July 23, 2024 3:00PM - 4:00PM
Topics: Business Management + Strategy

Social media - it's a buzzword, but is it beneficial for your firm's brand? And more importantly, your bottom line? This course focuses on the latter and takes a deep dive into which social media platforms are best for accounting firm lead generation, recruitment, client retention and more. Attendees will take away a practical framework and actionable tactics for integrating social media into your firm's overall marketing and communications strategy to help you grow your revenue without having to spend hours on social media or even be on it personally if you don't wish to! This event may be a rebroadcast of a live event and the instructor will be available for questions during the event.

The major topics covered in this course include:
  • An overview of the key social media platforms that accounting firms should consider as part of their overall social media strategy.
  • Current trends in lead generation using social platforms.
  • Specific tactics for social media as part of your ongoing marketing, recruitment, and new business development efforts.
Who will benefit: Firm leaders and marketing/business development professionals.

This webcast is hosted on CPA Crossing platform. Attendees will receive instructions on how to attend the webcast via e-mail.