In this episode we're talking with Reginald Lee, PhD, professor at Xavier University about shifting your perspective by using strategic cost transformation. Reginald jokingly refers to himself as the “anti-accountant,” but in the course of our discussion he explains how this approach can actually benefit CPAs, despite seeming uncomfortable in the beginning. Hear more from Reginald at the Cleveland and Columbus Accounting Shows and register at my.ohiocpa.com.