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CPA Voice: The overriding power of moral disengagement
Written on May 1, 2025
Words have the power to shape beliefs, actions, perceptions of the world, and influence decisions.
Words can also, intentionally or unintentionally, encourage moral disengagement through euphemistic labeling. Euphemistic language is words used to soften the emotional impact of an action, behavior, or situation and reduce feelings of personal responsibility. Some uses of euphemistic language, such as saying a person passed away versus died, occur as a matter of social grace to soften painful experiences. Euphemistic language can also be used to portray a negative situation in a more positive light, such as when we say “economically disadvantaged” instead of poor.
In the business world, we are surrounded by euphemistic language, some of which emerged to describe ethical problems or moral dilemmas succinctly.
Read the full article available now in the March/April issue of CPA Voice.
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