Research: 77% of execs say autonomous AI needs to be built on foundation of trust

Accenture has released its 25th annual Technology Vision report, highlighting a new era of AI-powered autonomy across organizations.  

The research reveals that 69% of executives believe AI brings new urgency to business reinvention, while 77% state AI's true benefits will only be realized when built on trust. 

The report predicts AI will evolve into a technology development partner, brand ambassador, and physical world operator through robotics. Key findings show that 81% of executives agree trust strategy must evolve alongside technology strategy. The vision explores AI's impact across multiple dimensions, including software development, customer experience, robotics and workforce interaction. 

Eighty percent of executives express concern about AI chatbots potentially giving every brand a similar voice, while 77% believe brands can differentiate through personified AI experiences. The research also highlights the emergence of generalist robots and the importance of maintaining positive human-AI relationships in the workplace. 

The report outlines four critical areas of impact: software development democratization, multi-agent systems deployment, brand differentiation through AI experiences and human-AI collaboration. This comprehensive framework suggests a shift from tactical AI deployments to strategic enterprise-wide transformation. 

The emphasis on generalist robots and physical world applications suggests Accenture is positioning itself for the next wave of AI commercialization, potentially expanding its addressable market beyond traditional digital services into robotics and physical automation solutions.