CPA Voice: How gender impacts business decision making

One professional’s Big Four experience inspired her to research gender differences in accounting, and her findings revealed the impact of having a woman in a leadership role. 

“At a high level, a company benefits by having a female within a CEO, CFO or audit partner role, because the financial statements are more likely to be transparent,” said Ceara Hintz, management consulting manager at Accenture, in the May/June issue of CPA Voice. 

In addition to working at Accenture, Hintz is an adjunct professor within the School of Accountancy at the University of Denver, and recently completed her Ph.D. research.  

Earlier in her career when Hintz worked at one of the Big Four, she observed the differences between the male and female audit partners decision-making. 

“I noticed as I worked my way up that I was making decisions differently from my male peers,” she said. “And it just started to trigger questions that I had, which led me into my PhD.” 

Read the article available now in the May/June issue of CPA Voice.  

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