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CPA Voice: Telling accounting’s story
Written on Jun 15, 2023
The far-reaching impact of the accounting profession’s talent shortage has elevated talent attraction and retention to become a top priority.
“Public accounting firms are declining new work or firing clients to manage workloads,” writes Tiffany Crosby, CPA, in the May/June issue of CPA Voice.
Excessive turnover has been an ongoing issue in the accounting profession, and as the pipeline continues to shrink, the profession needs to ask itself what it can do to create a stickier culture.
“In essence, employees want a sense of competence, autonomy, relationship, meaning and impact,” she says. “Employees need work that has a clear purpose, is challenging but achievable, and aids personal growth.”
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