Much like many other industries, banking has become more digital in recent years — and Americans of all generations seem to be embracing it. A recent GOBankingRates study found that less than half of baby boomers (48%) prefer to do their banking in person versus online methods.
Here’s a closer look at boomers’ banking behaviors and why they are embracing digital banking.
Many boomers are leaning into the convenience of being able to do all of their banking without visiting a physical branch. Among those ages 55 to 64, 48% prefer to bank in person, 20% prefer to bank via mobile app and 31% prefer to bank online via their computer. Among those ages 65 and older, 48% prefer to bank in person, 10% prefer to bank via mobile app and 41% prefer to bank online via their computer.
“Consumers want the ease and flexibility of banking from their phone,” Sonali Divilek, chief marketing and customer officer, card and connected commerce at Chase Bank, said in a statement.
As Divilek noted, it’s now possible to take care of many everyday banking needs directly from an app or bank website, including sending money, making payments, splitting purchases and redeeming offers and rewards.
“They also can gain insights into their budget and spending with tools to help them plan, and check their credit score and even make an action plan to improve it,” she continued. “They also can schedule a meeting with a banker. Eight-five percent of our customers are using our digital channels.”
According to UMB Bank experts, there are several advantages for boomers who opt for online banking versus in person:
Still, while boomers enjoy the convenience of doing their banking online, many are still skeptical of digital-only banks and neobanks. Less than 1% of boomers do their banking via a neobank, and many see digital-only banks as less trustworthy than traditional banks. According to the survey, among those ages 55 to 64, 22% said that they trust digital banks somewhat less than traditional banks and 33% trust digital banks significantly less than traditional banks. Among boomers ages 65 and older, 21% trust digital banks somewhat less than traditional banks and 43% trust digital banks significantly less than traditional banks.
The survey asked boomers how often they had written a physical check in the past year. Among those ages 55 to 64, 47% had not written a physical check in the past year and an additional 17% wrote less than six checks in the past year. Among those ages 65 and older, 30% had not written a physical check in the past year and an additional 24% wrote less than six checks in the past year.