WWW recap: What unapologetic boldness can do for your career

Written on Aug 06, 2020

By Jessica Salerno, OSCPA senior content manager

It can be uncomfortable to go against the grain or ruffle feathers, but one career strategist said it’s vital to your professional advancement.

“We as women will stand in a place of empowerment when we stop worrying about what other people think of what we do,” said Tonya Tiggett, at the Women, Wealth and Wellness Conference in July.

Tiggett presented the “The Towanda Effect: Unapologetic Boldness for Life and Career Success,” to discuss the value in making decisions that empower you, despite how you might be judged. The “Towanda effect” refers to the movie Fried Green Tomatoes, where a normally meek female character feels emboldened by the stories of a woman named Towanda.

The workplace is no different than many other areas of life where competing opinions and priorities can put pressure on you to act a certain way or work toward certain goals, despite those not being the most beneficial to you.

Tiggett acknowledged that it can be tough to feel judgment when you make a statement that isn’t supported by others. The pitfalls of groupthink make it comfortable to stay in the same space as everyone else, but she warned against letting feelings of guilt and shame creep in when you voice a differing opinion.

“That can lead to you qualifying and explaining yourself,” she said, and lessen the impact of what you just said.

Letting go of a need for validation and breaking out of the status quo can be scary, Tiggett said, but also empowering. Even small moments of everyday boldness can have an impact on your self-confidence and self-worth.

She encouraged the group to consider what empowering actions they would take if it was normalized.

“How much are we willing to explore?” Tiggett asked. “How much risk are we willing to take on?”

Leave a comment