What employers should know about Gen Z class of 2019

Posted on Thursday, May 9, 2019 by Abby Draper

Young woman holding phone and laughing.

By Rebecca Kerr, OSCPA communications intern

Step aside, avocado toast-loving millennials…Gen Z is here.

A recent Accounting Today article gave an overview of this year’s LaSalle Network report on the graduating class as they begin to enter the workforce. The report was compiled from 3,000 recent or almost graduated students’ survey results from February of this year.

Here are some takeaways from an employer’s perspective, so you can recognize and plan for the first wave of a new generation to start entering your workplace and the changes they might bring.

1. Prioritize giving back and corporate social responsibility efforts

- Gen Z has been described as “socially cautious” and are said to have a desire to work for a company that does volunteer work for the community outside of the office.

2. Offer internships at your company that are both pre- and post-grad

- Gen Z has also been known to be “driven” and aspires to gain internship experience in their field of study in college and even after; “60% of graduating seniors are willing to take a temporary or temp-to-perm position.”

3. Have opportunities for new hires to work toward promotions and leadership roles (and pay them well!)

- Gen Z-ers prioritize “opportunity for growth” and “compensation” high on their job checklists. They rated these factors first and third in terms of importance to them when evaluating a possible job opportunity.

- “76% of Gen Z respondents expect a raise one to two years after their start dates,” which is a 36% increase from the report of millennials who expected this.

- Additionally, they cite employer benefits rather high on their prioritization, and especially strive for medical coverage and 401(k) match through their employer.

4. Offer the option for employees to work from home or utilize flexible schedules from time to time.

- The second highest factor rated by this pool of Gen Z grads was “work-life balance." They desire the flexibility and freedom to bleed the lines between work and home life even more than millennials. It is no longer seem as a benefit, but a standard for companies to offer these kinds of options.

5. Cultivate and maintain a strong brand across all platforms (i.e. website, social media, etc.)

- Being the first generation to grow up in a fully integrated into the internet and social media world, Gen Z expects companies to have a strong presence online. This includes a website and social media channels. The quality and look of the sites and profiles equate to company credibility in their minds.

- The report stated “69% of Gen Z respondents are more likely to apply to a job if the employer actively manages its brand online.”

Leave a comment