By Jessica Salerno-Shumaker, OSCPA senior content manager
Spring’s arrival doesn’t have to mean growth only for Mother Nature. Busy professionals can also take notes on ways to grow themselves and their businesses as the weather warms up. Read on for tips from recent State of Business podcast episodes on how.
Adapting to technology
Whether you deal with clients who are hesitant to embrace technology or are considering updating tech yourself, don’t be discouraged if it seems complex at first. Instead, consider the long-term benefits.
“Adapting technology to fit my clients or adapting my clients to fit the technology, either way is definitely a challenge,” said Shayna Chapman, CPA, founder and chief strategist at Gallipolis-based Shaynaco, which offers tax management, advisory services and accounting technology and consulting. “In our rural area we don't necessarily have internet.”
Become more efficient
“We get so infatuated with checkmarks and scratching things off,” said Brandon Fredericks, a principal at Apple Growth Partners. “And I think sometimes we just get so caught up with completing something, that we're not really asking ourselves, ‘What is it that we're actually trying to do? What's the impact that we're trying to make?’”
Look for new employment
Employers everywhere are feeling the impact of the Great Resignation, but Steve Black, practice leader of human resource services at Brixey & Meyer, suggests professionals take time to consider what they really want out of a new position before leaving their current one.
“I see some of the most engaged, satisfied people in jobs where they have clarity and alignment on how they can be a major contributor in a very meaningful way,” he said. “And those are the type of people that I see are really opening doors for themselves. Because they're able to utilize their talents and strengths in ways that say, ‘I can give, and I want to be able to do this.’ And that is a phenomenal way to go in and be able to have a long, prosperous career.”
Focus on high-value work
Getting bogged down in work that seems important in the moment but doesn’t have an impact in a real way can hamper long-term success.
“I pick one day a week, and I block off two to four hours,” said Gwen Walker, an adviser at Maui Mastermind, a business consultancy group. “And then I make sure that during that chunk, I only do my most valuable activity or activities. And it might only be one or two things. But if I know I can count on that every week for 45 or 50 weeks out of the year, you're going to get an amazing result.”