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Commitment crucial for company culture change

Written on Mar 10, 2022

By Jessica Salerno-Shumaker, OSCPA senior content manager 

Businesses looking to change their culture shouldn’t waste time dragging their feet, says one business expert.  

“The timing in a business is never just right,” said Gwen Walker, an adviser at Maui Mastermind, a business consultancy group. “It's never the perfect timing. And you don't need it to be perfect. You just need to get moving and start taking action.” 

Too many companies’ cultures reward those who work long hours, Walker said, which doesn’t necessarily equate to organizational success. 

“It's important to focus on value created, not about time served,” Walker said. 

The perspective of working smarter and not harder is embraced in “The Freedom Formula, How to Succeed in Business Without Sacrificing Your Family, Health, or Life,” written by David Finkel, the CEO of Maui Mastermind. Walker joined the State of Business podcast to discuss the book and how professionals can implement it in their lives.  

“We encourage firms to challenge the status quo and then create an opportunity,” she said. “There may be a better way of doing things as an organization, a way that's going to allow each member of the team to do their best work and still have a life.” 

Walker said professionals need to be more intentional about what they’re working on, rather than only focusing on working long hours. Consider blocking off portions of time when you’re most productive and focus on only high-value activities during that time. This is an approach that must be supported by the business to be successful. 

If staff is used to a culture of working long hours regardless of quality output, it can be difficult to change that perspective. But Walker said it’s worth taking the time to look at internal processes and consider how what can be improved to ensure staff have a healthy integration of work and personal life. 

“Sometimes a business owner is too busy doing the job of doing their business,” Walker said. “They need to take the time to step back and take a look at the overall picture.” 

For more learning on how to create a highly engaged team culture, check out our program on Are You the Leader You Think You Are?