Hear from accounting’s Top 100 influencers

By Jessica Salerno, OSCPA senior content manager 

Accounting Today annually highlights thought leaders in the accounting profession with its list of Top 100 Most Influential People. Several of them stopped by this year for a conversation on OSCPA’s podcast, The State of Business: 

• Ron Baker, CPA, founder of VeraSage Institute and radio talk-show host on www.VoiceAmerica.com 

PODCAST: How subscription model pricing can help you beat your competitors “It is a business model change,” Baker said. “And it's completely different. It's not just about being paid monthly. It's a completely revamped business model. And it does scare people because it ultimately is going to cannibalize your old business model.” 

• Lee Frederickson, Managing Partner of Hinge, a marketing firm for the professional services industry 

PODCAST: How employers can find opportunity in the resignation wave “Think about prioritizing the importance of your employer brand,” Frederickson said. “And when we say employer brand, what we mean is your reputation and visibility as an employer best place to work.” 

• Gene Marks, CPA and business columnist 

PODCAST: How to develop an effective succession planning strategy “The biggest question is how do we get started?” said Marks. “What documents do we need? What rules should we have? How should this technically be done? Those are the hardest questions and there's no silver bullet.” 

• Ed Mendlowitz, CPA, partner at the Princeton, N.J.-based advisory and accounting firm Withum, contributor to Accounting Today and CPA Trendlines 

PODCAST: Edward Mendlowitz on his career, seizing opportunity and the future of the profession “I figured out what I what I did poorly,” he said. “And what I did poorly, in fact, made me very good now as a leader and as a teacher of young accountants.” 

OSCPA has brought several of Accounting Today’s Top 100 Most Influential People to Ohio Society learning events, including Kimberly Ellison-Taylor, Donny Shimamoto, Erik Asgeirsson, Ed Kless, Lisa Simpson, Gary Shamis, and more. 

You can read the latest top 100 here. And speaking of influence, be sure to check out this week’s podcast episode with Cialdini Method Certified Trainer® Brian Ahearn!