Facebook says it may remove Like counts

Written on Sep 10, 2019

Facebook announced that it may begin hiding “Likes” on its News Feed. Instagram – which is owned by Facebook — is currently testing a similar approach in seven countries, with the idea to keep users from comparing themselves to what they see and potentially feeling less-than if their posts don’t measure up in Likes, although Facebook has not confirmed a particular motive. Experts believe — however —  that if usage or ad revenue are negatively impacted by removing Like counts, that Facebook would likely think twice.

Would having less likes on your Facebook or Instagram posts impact your business? For most, probably not. But if your business relies on social media and you use likes as a metric to demonstrate the engagement results of your campaigns and activities this could be a big deal.

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